EXPLORE.
OBSERVE.
CREATE.
Helping brands use
creativity for good
A quick introduction
What can Ben offer you?
A multi-faceted creative human
"One of those rare people
who’s good at big picture
AND detail"
GAVIN LEISFIELD, CREATIVE DIRECTOR
15+ years experience in creative spaces
A rich selection of creative work
for broadcasters, charities and startups
ITV NET ZERO CAMPAIGN
Art direction / Directing
ITV IDENTS
Art direction
ITVX TEASER
Art direction / Directing
MARQUEE TV
Design / Branding
Soccer Aid
Design / Branding
ITV Climate Explorers
Art directing / Animating
ITV Project Planet
Design / Branding
Black History Month
Design / Branding
FLOLO Yoga
Design / Branding
ITV NET ZERO CAMPAIGN
Art direction / Directing
ITV IDENTS
Art direction
ITVX TEASER
Art direction / Directing
MARQUEE TV
Design / Branding
Soccer Aid
Design / Branding
ITV Climate Explorers
Art directing / Animating
ITV Project Planet
Design / Branding
Black History Month
Design / Branding
FLOLO Yoga
Design / Branding
CECILIA BEACON, MARQUEE TV
"His strong artistic and design instinct, combined with his intellectual approach, made him the ideal person for our project"
For the joy of it, and for places and brands
Capturing and crafting moments to make you feel
"Ben doesn't just find the moments – the moments seem to find him"
PAUL 'NOBBY' DAVIES, CREATIVE DIRECTOR & COACH
Ben founded Good Eye CIC in 2025
Building a movement reclaiming creativity as a force for good
When I was a kid, I was obsessed with creativity and ingenuity.
Aged 10, I was designing business cards for my mum's friends. By 12, I was running a community sourced video game reviews site called NuclearPig. At 14, I was growing and selling plants to neighbours from outside my parents' house. I wanted to make things that made the world a more beautiful place.
It seemed obvious that I would go into the 'creative industries'. I studied Graphic & Communication Design at Leeds, and eagerly went out into the world of work.
But when I got there, I felt a disconnect. I felt as if creativity wasn't so much as encouraged to grow, as shackled to the machinery of capitalism. Surely there was more to creativity than using it to fuel an endless drive to sell?
Fast forward fifteen years, and I realised there must be others who felt the same. So I decided to start building, in earnest, a place for these people to gather, and called it Good Eye.
Fast forward fifteen years, and I realised there must be others who felt the same. So I decided to start building, in earnest, a place for these people to gather, and called it Good Eye.
I coined the term 'shamelessly idealistic creativity' – because I truly believe this is the kind of creativity which makes the world a better place to live.
I coined the term 'shamelessly idealistic creativity' – because I truly believe this is the kind of creativity which makes the world a better place to live.
A year later, Good Eye runs a series of events ('Eyedeas' sessions) where we learn, inspire and foster shamelessly idealistic creativity among our community. We incorporated as a CIC in 2026 and hope to continue spreading our message of reclaiming creativity as a force for good.
"I think it's just what I needed, and the world needs"
ATTENDEE AT A GOOD EYE EVENT
A few words from Ben
You may well be wondering why I describe myself as a multi-faceted creative human. I've always struggled to connect with traditional terms we assign to creative roles, because I strongly believe we are more than our skills!
With my extensive background in graphic design, and many years spent in the creative industries, I am at home building brands. But I also love to create video (I call my style 'moving photos'). And these days I find myself doing more and more writing.
The way I approach the world has always been to explore, observe and then create. I create the things that I believe deserve to exist. I've often been told I have a 'good eye', and I want to leave a positive imprint where I can. So I founded Good Eye – a movement of creatives with a mission to reclaim creativity as a force for good. We foster shamelessly idealistic creativity.
I will depart this place a happy human if I manage to leave it a little better, and a little more beautiful, than I found it.
A GOOD GUY WITH A GOOD EYE
"A joy to work with"
ANNA WALDECK-EVANS, PROJECT MANAGER